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Showing posts with the label removing products from the market

When you have to kill your product

One of the toughest moments is when you have to kill your product 💀—when you see that your product is failing.  In this article, I am sharing my piece of advice about reading early on the signs, potential challenges that I have encountered in the AI product development, and last but not least, mitigation strategies! 🔎 Reading the signs A few signs that indicate your product should be removed from the market: Low performance in primary KPIs:  Measuring performance from day one is crucial, especially if your product is costly. When ROI is significantly low and your initial impact estimates are far off—for example, when technical costs are much higher than the value the product brings back to the company—it’s a strong indicator that the product isn’t viable. Post release analysis is absolutely necessary to indentify potential improvements before deciding to retire the product. The company is changing direction: Strategic decisions beyond your control can influence the sur...